Marketing Major
Certifications companies seek, digital marketing skills, and resources for internships and jobs in the marketing field.
Marketing at ACU
Build your skills in digital marketing, social media, and brand strategy
Hear about a Marketing student's internship experience and how it shaped their career! Read their story →
Marketing Certifications
Industry-recognized credentials to boost your marketing career
Google Ads Certification
Focus on search advertising, covering topics such as creating and managing search campaigns, keyword targeting, bidding strategies, and ad extensions.
Get Certified →Google Analytics Certification
Comprehensive understanding of Google Analytics to track and analyze website traffic, user behavior, and campaign performance.
Get Certified →Content Marketing
Development and distribution of valuable, relevant, and engaging content to attract and retain a target audience.
Get Certified →Email Marketing
Create, execute, and optimize email marketing campaigns including design, copywriting, list management, and audience segmentation.
Get Certified →Meta Blueprint Marketing
Comprehensive topics related to Meta marketing, including campaign creation, targeting strategies, ad formats, and optimization.
Get Certified →Social Media Marketing
Create, implement, and optimize effective social media marketing strategies across all major platforms.
Get Certified →SHRM-CP
The SHRM Certified Professional credential for individuals performing general HR duties. The only HR certification from the world's largest HR organization.
Get Certified →Digital Marketing Career Paths
Explore high-demand marketing roles and their earning potential
Digital Marketing Specialist
Develop and execute comprehensive digital marketing strategies across multiple channels including SEO, PPC, social media, and email marketing.
SEO Specialist
Optimize websites to rank higher in search engines, conduct keyword research, analyze site performance, and implement technical SEO improvements.
Content Marketing Specialist
Create compelling content strategies, write blog posts, develop multimedia content, and manage content calendars to engage target audiences.
Social Media Manager
Manage brand presence across social platforms, create engaging content, analyze metrics, and build community engagement.
PPC Specialist
Manage pay-per-click advertising campaigns on Google Ads, social media platforms, and display networks to drive conversions and ROI.
Graphics Designer
Design visual content for marketing campaigns, social media, websites, and print materials using Adobe Creative Suite and other design tools.
Affiliate Marketing Manager
Build and manage affiliate partnerships, track performance metrics, optimize commission structures, and grow revenue through affiliate channels.
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